A Beach That Changed Everything, and a Promise to Protect It
But paradise had a heartbreaking secret. Local villagers, struggling to make ends meet, were digging up sea turtle eggs from Nacpan Beach and selling them for just a few pesos each. Learning this changed everything. The response was immediate: "We need to buy those eggs back."
It started in 2014, when the founders of H Hospitality Group first set foot on El Nido, Palawan. They arrived as backpackers, planning to stay a few days. They never left. Nacpan Beach, with its four kilometers of untouched white sand, crystal-clear waters, and sunsets that paint the sky in colors you have to see to believe, had stolen their hearts completely.
The team bought 150 sea turtle eggs, gently buried them back in the sand, and waited with hope. Not a single one hatched. Sea turtle eggs cannot survive being shaken or moved roughly. Every single egg had died. It was devastating — but it was the moment that made walking away impossible.
That heartbreak became the seed of something extraordinary. The team sought out world-class experts — David McCann, a sea turtle conservation specialist from Sipadan, who began mentoring the project in late 2016, and Jamie Dichaves, a Philippine wildlife biologist who flew to Nacpan to personally train the crew in proper egg relocation and incubation techniques. With their guidance, Nacpan Beach Sea Turtle Conservation was born — today the largest private sea turtle conservation center in all of Nacpan. This was H Hospitality Group's very first conservation project, born not from a boardroom strategy but from a deep, personal love for a beach and an unshakable commitment to the creatures that call it home.